News

Law firms website first to integrate professional video

Samuel Phillips, one of the north east’s leading law firms has launched its 3rd generation website with the added innovation of integrating professionally shot video footage. You can see for yourself on the website - try services or who's who and click on a partners face....

The new website conceived by Chief Executive David Laud highlights the key service areas offered by the firm with an accompanying video that can be viewed online or downloaded. In addition partners in the firm also receive the “film star” treatment with their own individual profiles.

David Laud has been working with Darlington web designers Edward Robertson who created the all important structure, layout and format of the site. “It is all too easy to get carried away with the technological possibilities these days but successful websites keep the design simple and functional the better sites are also entertaining.”

With footage of partners at home with their horses, striding across the Millennium bridge, meeting major clients and having team meetings the site certainly offers a variety of views.

“We’re providing an insight into the firm, our culture and personality”, continued David, “We’re not your typical corporate or high street law firm. We have highly qualified solicitors who offer the best value for clients by saving time and thereby money, they are also terrific personalities and we were keen to show this in our films.”

Simon Crisp, director of Edward Robertson was delighted with the final product. “We work on hundreds of websites each year but few have really grappled with the integration of video – working with David and Samuel Phillips we’ve been able to demonstrate how the subtle integration of moving images into a website can become a very powerful marketing tool.”

Search engine optimisation is also a key factor for website success but if you can crack the first page of Google with your keywords and then have a class leading site you’re significantly increasing the reach of your service and ultimately the opportunity to attract new clients.

David Laud added, “Websites are ongoing marketing projects that evolve over time, they are never finished and cannot afford to be left alone they date too quickly. In the legal sector its crucial we remain up to date. Our site will be kept current with relevant news stories , articles, talks and newsletters plus importantly you can see who is  looking after your matters. Sites such as YouTube aligned with the proliferation of high speed broadband have made our PCs info-tainment centres. If we can inform and update existing and potential clients whilst offering a little added value in visual entertainment we stand a pretty good chance of growing our business online. If feedback so far is anything to go by we’re on to a winner, we’ve already taken an increased number of client enquiries and instructions since its recent launch”.